Professional Communication Advisors

Supporting Businesses to drive value from marketing

 
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Elevating Professional Services 5 Email Strategies That Drive Results
Strategy

Elevating Professional Services: 5 Email Strategies That Drive Results

Crafting an effective B2B email strategy for professional services is a nuanced process that requires a strategic blend...
A partner our clients trust

Success Stories

We've helped numerous companies across Europe achieve remarkable business development  and marketing results. We work with Senior Leaders to achieve results that build their business.

"Rory was energetic and driven and worked closely with our leadership team who placed great value on his input and expertise into our marketing and communications strategy”

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Davie Thompson - CEO - Loans at Home
Davie Thompson

Rory's ability to collaborate with our leadership team and provide invaluable input into our business marketing strategy was fundamental to the business growth in 2023.

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Monica Modena - Head of Marketing - A-Game

Looking for assistance to boost your business? What's the next step? How can we drive business through marketing?

How do we drive business through marketing?

Business directors frequently ask us this question when they reach out to us: What steps should we take next? How can we begin? Should we seek assistance or can we handle it independently?

Eliminate the learning curves and uncertainty to implement systems that work... for you

While our principles and systems may appear simple at first glance, putting them into practice can present its own set of challenges. Drawing on our extensive experience and expertise in professional services marketing, we are here to guide your company through the implementation of effective marketing strategies that will help you succeed in winning new business.

Our Promise To You

Our ultimate goal is to have complete transparency in our business and our hands-on approach. We believe in leaving no room for hidden practices and always being available in person to address your challenges. With us, it is evident that our team understands how to think like our clients, ensuring their success.

Transparent Marketing ROI

We collaborate with you to guarantee that your business achieves tangible results. Leveraging our extensive expertise and comprehensive approach to working closely with your business, we ensure that your enterprise is effectively generating new opportunities and driving growth.

Total Visibility

We prioritise transparency in our partnership with you. Our commitment to regular updates, whether through reports, face-to-face meetings, or electronic communication, ensures that you have a clear understanding of your progress and areas where we can enhance.

One of your Team

We function as an integral part of your team, providing readily available support whenever you need it.

How it Works

An All-Inclusive Service

We combine the external knowledge, diverse range of skills, and ability to scale from top marketing agencies, while also offering the internal alignment, deep understanding of the brand, and increased control over marketing strategies and implementation from an in-house team.

One Focus

We focus solely on professional services - we have no clients from other sectors.

Your Advisor

We undertake no project work. We want to work solely in and on your business not just one aspect of it.

Everything You Need

We provide all the marketing tools to give you a fully functional marketing strategy that wins business.

Cost Effective

One monthly cost gives you a fully functioning, experienced marketing team.

Relevant Experience

Experienced Senior Professional Services Marketing - we tailor our advice to you, not you to our advice.

Regulatory Awareness

We are sensitive to your regulatory obligations. Our  team will not present you strategies that are not fit for purpose.

Some of the Tactics We Use

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What does the process look like?

Book a Meeting

To get started, schedule a meeting with one of our Aedus Partners. During this meeting, we'll dive deep into where you currently stand, what your business goals are, and how you're driving sales. After you make your initial booking, we'll provide you with a prep sheet to help you prepare for our discovery meeting.

 Book a Meeting 

Discovery Meeting and Outline Strategy

During our discovery meeting, our primary goal is to gain a deep understanding of you and your business. We will carefully analyse the information we gather and develop a customised "outline" strategy that aligns with your unique business structure and our expertise in helping you achieve growth.

Business Implementation

Once we have reached an agreement on the Outline Strategy and decided to collaborate, we will embark on a comprehensive business implementation program. This program delves beyond mere marketing strategies as we take a holistic approach to understand your business, its personnel, and your communication preferences. Our aim is to seamlessly integrate our marketing strategies throughout your entire business to maximise your chances of success.

How do we work with your team?

Part of your business

We seamlessly integrate into your business and serve as advocates for your marketing needs, both internally and externally. From organising training sessions for your team to managing events and handling enquiries from media outlets or marketing agencies, we are here to provide unwavering support for your business.

Senior decision-making for senior decision-makers

Our main goal is to alleviate the pressure and provide assistance to you. With our extensive experience collaborating with senior Directors, we are capable of leading your marketing efforts, keeping you informed and up to date with all the latest developments. Additionally, we ensure that you have final approval on the essential elements you require, freeing you from any unnecessary distractions.

Who Will I Be Working With?

Rory Dolan - Partner - Aedus

 

Rory Dolan, a partner at Aedus, kickstarted his career in PR and Marketing agencies, where he honed his skills in developing accounts for prominent digital and social platforms. He has worked with esteemed clients such as Benenden Health, Arco, Jacuzzi, Schindler Lifts, Berrys, and many more.

After transitioning to the client side, Rory took on the challenge of building and expanding the marketing team at Loans at Home, a division of Non-Standard Finance PLC, during a period of rapid growth. He then ventured into contracting across Northern Europe for Lectra, a leading technology provider for the fashion, automotive, and manufacturing sectors. Rory's journey eventually led him to the Fresh Thinking Capital team, where he focused on enhancing brand presence and driving lead acquisition. As a result, he successfully established the Fresh Thinking Network and Fresh Thinking Advisory Brands.

Rory approaches marketing with a practical mindset, cutting through the unnecessary fluff to deliver strategies and systems that truly impact business growth and brand development.

 

 

Rory Dolan
Pricing

How much does it cost to work with Aedus?

We pride ourselves on transparency. Being able to associate a cost and return on marketing is at the heart of what we do.... including our own pricing.

Commitment Fee

After our initial consultation and agreement to work together, we move forward with the next steps. As part of our process, we invoice for an initial commitment fee. Once this fee is paid, you officially become an Aedus client, and we begin to immerse ourselves in your business. The fee typically amounts to £1500, although it may vary depending on the size of your business and the extent of our collaboration with your team.

Monthly Fee

Once we have a thorough understanding of your business and have agreed on an initial strategy, we will proceed to create a customised business structure that caters to your marketing and sales development needs. The typical monthly cost for this service ranges between £3500 - £5500, depending on the agreed scope of work.

Additional Considerations

Sometimes, our clients have unique visions and requirements that may call for extra funding beyond the monthly Aedus fee. This additional budget is typically allocated for various purposes such as providing hospitality, enhancing web development, investing in media outreach, executing print campaigns, or funding paid advertising endeavors.

See Our Pricing Page for More Info
Working with SME professional Services

Free consultation and strategy outline

We understand the value of investing in your business, which is why we charge for our services based on our work within your organisation, not just for our initial strategy. During our consultation and strategy session, we take the time to understand your business, identify areas where we can provide assistance, and evaluate the potential for a successful collaboration.

Tailored implementation and advisory services 

Once we agree to partner with each other, we will create a customised implementation plan that showcases how we will bring the outline strategy to life within your organization. This plan will encompass various elements such as scheduling meetings throughout the year, organizing planning sessions, providing training opportunities, and facilitating engaging activities. Additionally, we can assess your ongoing projects and seamlessly integrate any necessary components into our work scope as per your requirements.

Cost determining factors

Our pricing is determined by the extent of our involvement, the objectives of your business, and the size of your team. After our initial strategy and discovery meeting, we evaluate the level of assistance you require and incorporate this into our monthly fee.

Additional considerations

In certain scenarios, clients may have specific visions or requirements that necessitate additional funding beyond the monthly Aedus fee. This could include expenses related to events, web development, media advertising, print materials, or paid promotions. Aedus takes pleasure in taking charge of these aspects and executing them on behalf of the client, with the costs being directly invoiced to them. If you require any of these services but do not have a preferred partner in mind, we have a reliable network of long-term partners who we can approach on your behalf to provide a quote.

We are dedicated to providing value without any hidden fees. Our focus is on helping our clients succeed, not on increasing their expenses.

We are committed to delivering what we promise and following through on our words. Our business model is designed to help professional services companies thrive. While we will always be available to provide advice on other opportunities that arise, we will never push you to spend on them.

Is working with Aedus right for your business?

We may be a good fit if you're facing any of the following

  • Are you struggling with a marketing strategy that lacks direction?
  • Do you find it challenging to effectively communicate your message to your audience?
  • Are you in need of senior marketing expertise but lack the resources to hire in-house?
  • Are you short on time to direct your marketing strategy?
  • Are you investing a significant budget in marketing with little to no visible return?

Leadership expectations

At Aedus, we thrive when collaborating with senior directors who are committed to driving growth in their business. While we understand that you may not be able to attend every meeting and training session, we do require a face-to-face meeting for our monthly progress updates and quarterly planning sessions. If you are unable to make this commitment, it may indicate that working with Aedus may not be the ideal fit for you and your business.

Working with Aedus is not for everyone

We take pride in our commitment to honesty and transparency, even when facing challenges. We believe that a business willing to step outside of its comfort zone, embrace change, and seek feedback is the perfect match for us. If your business does not align with this mindset, we understand and respect that – it simply means that working with us may not be the ideal fit for you.

Working with a hungry business development team to build a leading regional network

Fresh Thinking Network - Prosperity Programme

We collaborated closely with the Fresh Thinking Group team to cultivate their up-and-coming Business Development talent, constructing and integrating a top-notch network of professionals who share a common mindset from leading Professional Services firms throughout the Yorkshire region. Through a dynamic combination of events, social media, video, PR, email, and personalised marketing, we empowered the team to establish enduring connections that will ultimately propel their business forward.

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Challenge

A dynamic and ambitious business development team seeks to cultivate a top-tier referral network comprised of industry leaders. In a saturated networking market, their aim is to carve out a distinctive niche that sets them apart from the rest.

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Solution

Introducing the Fresh Thinking Network Prosperity Programme – an exclusive networking group comprised of top professionals from the region's leading service firms. Our primary goal is to empower the future leaders within these companies by providing them with a tailored coaching program focused on developing essential soft skills, including mindset, leadership abilities, and the ability to overcome challenges.

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Result

By leveraging events, video, PR, email marketing, and branding, we successfully built a network of 45 exceptionally talented young professionals. This culminated in a final event that saw over 100 specially invited attendees. Additionally, the Fresh Thinking Network created a waiting list for our next prosperity program, significantly boosting the visibility and reputation of our founder members, resulting in increased business opportunities for them.

Take your next step to business growth

Knowledge Base

Elevating Professional Services 5 Email Strategies That Drive Results
Strategy

Elevating Professional Services: 5 Email Strategies That Drive Results

Crafting an effective B2B email strategy for professional services is a nuanced process that requires a strategic blend...
Read more
Growth

Financial services expert launches marketing advisory business

A financial and professional services expert is launching a marketing consultancy which offers firms specialist support.
Read more
Unlocking Business Growth: 2024 Marketing Strategies for Success
Strategy, Growth

Unlocking Business Growth: 2024 Marketing Strategies for Success

Discover the latest marketing strategies and tactics to stay ahead of the competition in 2024 and achieve success.
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FAQs

Transparency is paramount to what we do

Aedus is a Strategic Communications Advisory that was born out of the passion to offer enhanced transparency and value to companies seeking to optimise their visibility and sales pipeline.

We combine the specialised knowledge, diverse talents, and flexible capacity of top-tier marketing agencies, while also offering the internal cohesion, deep understanding of the brand, and enhanced oversight of marketing strategies and implementation by an in-house team.

If at any moment you feel that you are not receiving the value you deserve, you have the freedom to terminate our agreement. Similarly, if we determine that you are not effectively contributing value to Aedus, we reserve the right to end the agreement.

We take great pleasure in collaborating with in-house marketers and teams. Drawing from our extensive knowledge and first-hand experience in both marketing agency and in-house teams, we truly understand the unique environments in which in-house marketers operate. Our ultimate goal is to assist them in driving their companies towards success.

We are delighted to collaborate with external marketing agencies or freelancers that you are already working with. We understand that senior directors have busy schedules and by bringing your current agencies under our expertise, we can provide you with additional flexibility and experienced guidance to optimise your results.

It all begins with a meaningful conversation. With our extensive expertise, it's highly likely that we have already collaborated with a business similar to yours.

At Aedus, we specialise in crafting tailor-made marketing strategies that perfectly align with your unique business structure. This enables us to assist you in unlocking growth opportunities that you may have never considered before.